THE PROCESS
Step 1: Discovery
We’ll start by diving into your world. Through a quick chat, I’ll get to know your brand inside and out as well as your values, voice and the unique story you want to tell. We’ll define your target market, key objectives and the best tone to take to resonate with your audience. This step ensures that every word I write aligns perfectly with your goals.
Step 2: Research
Once I know your goals, I’ll roll up my sleeves and dig into researching data. I’ll study your audience, competitors and industry trends to craft copy that doesn’t just sound great but speaks to the desires, challenges and motivations of your target market. This ensures that the copy connects emotionally and positions your brand in front of everyone else.
Step 3: Writing
Now for the fun part, writing! I’ll take everything I learned and create copy that’s clear, captivating, and conversion-focused. Whether it’s emails, newsletters, website content, blogs, social media posts or SMS campaigns, each word will be designed to reflect your brand's voice and get the results we're after.
Step 4: Revisions
After the first draft, I’ll work with you to make revisions until the copy is perfect whether it’s tweaking the tone, emphasizing key points or reworking phrases, this step ensures the final product is something you’re ecstatic to put out into the world.
Step 5: Delivery
Once you’re thrilled with the final version, I’ll deliver your copy in a simple, ready-to-publish format. From there, you can share it with the world and start seeing results. If you’re in need of implementing it, I’m more than happy to assist with that as well!
